Top 5 Social Networking Apps in Australia Q1 2021 Performance Recap

As the first quarter of 2021 has wrapped up, we're taking a look at the performance of the top social networking applications in Australia. This data, sourced from Sensor Tower, offers insights into the downloads, revenue, and active users of these popular apps on the unified iOS and Android platforms.

BIGO LIVE-Live Stream, Go Live, a live streaming platform, showed fluctuating revenue throughout the quarter, peaking at around $163K in the last week of March. Downloads also saw a dip mid-quarter but recovered slightly to around 9K by the end. Weekly active users trended downwards from approximately 66K to 66K over the period.

The Plenty of Fish Dating App experienced a decrease in revenue, starting the quarter at roughly $69K and dropping to around $48K. Downloads remained fairly stable, with a slight uptick to around 7K by the end of March. Active users saw some volatility but ultimately decreased from 73K to 66K.

Zoosk - Social Dating App had its revenue starting at about $49K and ending the quarter at around $37K. Downloads for Zoosk remained consistent, with a slight increase to 2.6K. Weekly active users fluctuated modestly, ending the quarter at just over 10K.

Facebook, being the giant in the space, showed varied revenue, with a peak of approximately $78K. Downloads saw a significant spike in early February at 67K but then stabilized to around 47K by the end of March. Active users remained robust, hovering around 19M throughout the quarter.

Lastly, Grindr - Gay Dating & Chat observed its revenue fluctuating, with a peak at $50K and ending the quarter at around $41K. Downloads were relatively stable, with a minor decrease to about 2.3K. Active users saw an increase from approximately 24K to 29K.

For more detailed insights and analysis on app performance, Sensor Tower's comprehensive data offers a deeper understanding of the trends in the social networking category.